sculpey refresh

Brief

As part of the project, I reimagined the packaging for Sculpey Premo oven-bake clay by transitioning it from its original wrap-style packaging into a structured box format.

The redesign focused on improving durability, storage, and visual presentation. The new box packaging offers better protection for the clay, helping to maintain freshness and prevent deformation. It also allows for cleaner stacking, easier organization, and a more premium shelf presence.

In addition to structural improvements, the box design provides expanded surface area for branding, product information, baking instructions, and color identification. The updated format enhances both functionality and user experience while maintaining the brand’s recognizable identity.