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Enjoying the

KETTLE CHIP
FLAVOR DROP

Imagining New Flavors For Kettle Brand

To make this brand really stand out, it needs new flavors and a new look. In the first round a different art style was explored with funky flavors such as pizza, pecan pie, and pickle. This fully digital project tested the bound of creativity and small packaging. The idea was to freshen up the look and make it more approachable for new consumers looking for a fun kick to their kettle chips.

First Round Pecan Pie

Original

First Round Pickle

First Round Pizza

Second Round Pickles

Second Round Pecan

Second Round Pizza

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