Getting into
GREAT VALUE
REBRAND
Turning a Value Brand to a National Equivalent
This project was dedicated to bringing the Great Value brand into a new demographic.
Walmart’s Great Value brand has traditionally positioned itself as a budget-friendly alternative to name-brand products, attracting cost-conscious consumers. However, there is a significant opportunity to elevate Great Value into a tier that resonates with a broader audience, transforming it into a national brand equivalent. The primary objectives for this elevation include enhancing brand perception, expanding market share, and increasing customer loyalty.
Original Products
Dig a Little Deeper
Each pattern is color coordinated with the different sections of the grocery store; red for frozen goods, blue for cleaners, and yellow for pantry foods. The logo was also updated for clarity and it just looks better I mean come on look at that sans serif.